I’ve made several lists further down in this article, but it’s more for illustrative purposes than for completion. Now, however, Facebook has literally thousands of categories. People often try to compile large lists of categories as if it’s authoritative, and back a year or so ago, that was fine. One thing to note is that any article older than about the end of 2016 is probably very wrong.
Each category has sub-categories, and boy are there a lot of them. While it may seem simple to just pick the category that best fits your brand, that’s just the beginning of the story. These are “Local Business or Place”, “Company, Organization or Institution”, “Brand or Product”, “Artist, Band or Public Figure”, “Entertainment”, and “Cause or Community”. When you first go to create a page, there are six large boxes to pick from. On top of all of that, if you choose the wrong category and Facebook doesn’t like it, they can make you change it. Also, the category you choose affects where the page is displayed in both Facebook and Google search results. Some have maps and local information, some have reviews, and some are just slightly different in layout. Different kinds of pages have different kinds of abilities on the site. One of the first things you need to do when creating a Facebook page for your brand, business, band, government organization, or even just yourself, is to choose the right kind of page.
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